how quick are you gonna get up?

NIKE unleashed a really cool new campaign pumped by the Hours song "Ali in the jungle". A great song paired with a fresh and empowering concept - sweet marketing. Artistically I love the original steam punk stylized animation by the band — but I gotta say, Nike's version makes me want to go kick some butt.

It's a good song to remind you of possibility. That it's never too late for a new outlook or fresh start. A nice anthem for a new week. enjoy.

Nike's Campaign

Human Chain from NikeSportswear on Vimeo.

the Hours — Steam Punk Animation